News from Newsworks | 17 – 21 January

Reporting on climate change, “amplifying [otherwise unheard] voices” and telling “the stories of our time”: this week’s ‘10 minutes with’ interview with UM London’s Lydia van den Dries delves into the strengths news brands bring in tackling some of the biggest challenges our society faces. Click here for the full interview, including why she might need to get a bigger table…

Meanwhile, the latest IPA Bellwether report shows renewed optimism for 2022, with firms confident about growing marketing budgets and main media marketing set to net “strong budgetary support” in the year ahead. Read more here.

Also, make sure you check out this week’s stand out ads gallery, my latest blog for INMA on harnessing the power of print and digital ad spaces and more news from news brands below the quote.

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QUOTE OF THE WEEK:

The key for businesses to weather [current economic] fluctuations will be, where possible, to invest in the longer-term and in brand-building media. As the evidence proves, brands that continue to invest in their marketing throughout the toughest of times come out on top.

Paul Bainsfair, IPA director general

In other news…

Stand out ads »

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10 minutes with… Lydia van den Dries, UM London »

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IPA Bellwether: Optimism for 2022 »

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giffgaff wins Mail Metro Media’s attention competition »

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British Heart Foundation ad turns science-fiction into reality »

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INMA blog: High-quality advertising campaigns take advantage of print, digital spaces »

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Denise Turner challenges the industry to call time on media silos »