With the Ukraine conflict rightly dominating the news agenda, brand safety is front of mind for many advertisers right now. But, as harrowing reports come in from correspondents on the ground, funding brand-suitable quality news is more important than ever.
For insights into how brands can support publishers when hard news hits the headlines, read our review from Zenith’s Journalism Matters panel and a perspective from Campaign’s deputy editor Gemma Charles . Meanwhile, this full-page campaign by the Journalists’ Charity highlights the courageous journalism in Ukraine.
Elsewhere: read our latest ‘10 minutes with’ interview with The Telegraph’s health security editor Sarah Newey, see some cracking contextual stand out ads from Tesco, Coral and more, and check out other news from news brands below.
QUOTE OF THE WEEK:
Any brand that touts itself as purposeful has to understand the link between their ad spend and the functioning of a free press
Gemma Charles, deputy editor of Campaign Magazine
