It’s ad of the month time once again and March’s shortlist is dedicated to taking the road less travelled. With campaigns experimenting with QR and breaking barriers on sustainability, vote for your favourite here. The exploration theme continues in this week’s stand out ads gallery, while McVitie’s brand partnership with The Sun campaigns to bring back the tea break to boost office wellbeing.
Elsewhere, Newsworks is heading up to Manchester on 27 April for a unique comedy experience sorting fact from fake and rumour from reality. In partnership with New Digital Age, ‘Could we lie to you?’ will take a wry look at the world of fake news and misinformation with a top panel of journalists and host Rob Mayhew. Find out more and sign up here.
Record breakers and bucket lists are just two things you should check out in news brands this week, as well as more news from news brands below.
STAT OF THE WEEK:
56% of readers say they would be influenced in their purchasing decisions if they knew a brand had a sustainable alternative…
…according to data from a cross-publisher study into readers’ attitudes on sustainable living.
