The ad calling for donations to provide access to life-saving treatment for Palestinian children will run over the next seven days across news brands.
With limited access to adequate care in Gaza and the West Bank, the ‘Wheels of hope’ initiative allows volunteer drivers to transport acutely sick children and their families to hospitals in Israel.
The project also aims to bring Israelis and Palestinians together, building bridges towards peace.
The standout news brand ad says: “Israelis and Palestinians responded. Now we’re asking you”, calling on readers to support the fundraising campaign.