Mail Metro Media reveals a new look for Metro in both print and digital, as well as an all-round advertising solution Metro 360
Mail Metro Media today announced the launch of an all-round advertising solution, Metro 360, to coincide with a new look for Metro under the leadership of editor-in-chief Deborah Arthurs.
Metro 360 creates opportunities for advertisers to deliver innovative multi-platform campaigns around digital video series, podcasts, experiential, newsletters, owned content, impact displays and competitions, which engage Metro’s young and diverse daily audience of over five million people.
As part of the launch, Metro will be re-vamping and re-naming some of its key features and editorial pillars such as 60 Seconds and sport, to give them a fresh new look, and ensure it continues to create content that engages readers and appeals to advertisers.
Commenting on the news, Arthurs said: “I am delighted to be leading a fully integrated print and digital team at Metro through what is an exciting time for the brand. The new Metro will bring readers an energetic mix of news, entertainment, features and sport that works just as well in print as it does online; unlocking a far bigger audience for all our content and our advertisers.”
Metro will continue to be free and available in 50 cities across the UK, as well as in universities and hospitals.
Mail Metro Media’s chief revenue officer Dominic Williams added: “Mail Metro Media is passionate about understanding both our audiences and our advertisers. With a dedicated team led by commercial director, Jo Mazenko, Metro 360 will offer advertisers an all-round solution that reaches the youngest and most diverse audience of the UK’s highest circulating newspaper. Print features will now mirror online channels, making cross platform campaigns easier and more fluid.”
To celebrate, consumer print and digital advertising will run across dmg media’s portfolio of brands, while trade ads will run in Campaign.