In a shortlist all about enjoying some of life’s pleasures, what better pleasure is there than unexpected free money? With their multi-page, multi-news brand campaign to celebrate Fairer Share Day, congratulations to Wavemaker UK and Nationwide for winning May’s ad of the month
The campaign, bought and planned by Wavemaker UK and created by Mother, took advantage of multiple pages not only to share the news about giving £100 to more than four million current account holders, but also to show what non-customers could get if they decide to make the switch.
Ryan Smith, planning director at Wavemaker UK, commented on the winning campaign, saying: “We are delighted Nationwide have won the Newsworks Ad of the Month award.
“News brands continue to be an exceptionally effective channel for us, and for this campaign specifically — Nationwide’s third year of Fairer Share — they were the perfect platform to deliver credibility, stature and reach against our target audiences.”
Congratulations also to the7stars’ Lucy Phillpots, who is taking home a £50 Amazon voucher after winning our monthly prize draw.
Click here to check out May’s full ‘ad of the month’ shortlist.
