Following last week’s draw, England football legend Michael Owen joined Daily Mail’s chief football reporter Craig Hope to analyse the nation’s potential pathways to the World Cup final
With 45 million (78%) Brits interested in next year’s tournament, insights revealed over seven in 10 are already excited about it, with England fans expecting their national team to reach the semi-final. Spain comes out as the ultimate favourite to win (18%), followed by Brazil (10%) and France (10%).
Mail Metro Media’s insight director, Luke Hand, revealed further exclusive insights on how to ‘score’ with audiences next summer, while managing director – commercial of creator and new media, Hannah Blake, hosted a panel of social media stars from across the portfolio, highlighting what a differentiator creators can be for advertisers during major cultural moments like the World Cup.
Dominic Williams, chief revenue officer at Mail Metro Media, said: “We know fans will be consuming World Cup content online, in print, via social and podcasts — with our extensive portfolio of platforms, this enables our advertising partners to engage relevant audiences in the right places, at the right times with the most engaging content.”
Coinciding with the breakfast event at Underbelly Boulevard Soho, Mail Metro Media today launches its ‘World Cup Hub’ with exclusive tournament insights, creator content, packages and opportunities now available to its advertising partners.
