The news brand’s stunning cover wrap highlights Peake and Lifeshare’s campaign calling for support to tackle rising clothing poverty
Titled ‘The A/W23 Collection by Lifeshare’, the campaign will run parallel to Chanel’s Metiers D’Art show, which is being held in Manchester’s Northern Quarter and is expected to attract celebrities from around the globe.
From 7 December, the charity will be welcoming clothing donations to support the 7,400 homeless people living across Manchester. Lifeshare is hosting this different kind of ‘collection’ from its offices, just a 5-minute walk away from the Chanel catwalk, to help shed light on the homelessness crisis while the world is watching.
The charity has revealed demand for its clothing services has risen 158% in the past year. And now famous faces including Peake have pledged to make their own contributions, to develop a collection of clothes that helps thousands, instead of costing thousands.
Metro is supporting this effort with a cover wrap advertising the collection and encouraging donations.
Natasha Acquisto head of innovation and partnerships at Metro, said: “Metro loves to support brilliant causes like this and what better way to amplify the message than running an unmissable cover wrap in Manchester alongside some fantastic out-of-home activity?
“I’m so proud we can get behind this incredibly important event.”
Read more about the campaign here.