The news brand’s print edition was cover-wrapped this morning by Activision, exclusively teasing and revealing the next hotly-anticipated ‘Call of Duty’ game. It also teamed up with JCDecaux to amplify the message via its new digital out-of-home extension
Ads will appear all over London in key TfL locations, including bus stops and in stations. The creative will mirror Metro’s striking cover wrap, designed to look like the newspaper’s front page, garnering attention from millions of gamers across London.
This package will empower advertisers to reach millions of commuters across the country with an easy-to-buy, all-in-one solution, and includes full site takeover of Metro.co.uk.
Brands can now capitalise on the news brand’s reach with the added boost of a highly targeted out-of-home extension designed in partnership with JCDecaux.
Richard Thomson, Metro managing director, said: “To be able to enhance the immersion of our creative executions through out-of-home amplification has been something we’ve wanted to do for some time, so we’re excited to unlock this additional value for our advertising partners.”
The partnership was brokered by Mediahub and will be amplified by further support from Mail Gaming and Metro Central Gaming on TikTok, with coverage of reactions and intel to coincide with the activity.
