Join Newsworks research and insight director Heather Dansie at Media360 as she reveals the initial findings from our latest research on young news consumers.
Cast your mind back to the year 2000. A ‘golden age’ of news in the 20th century comes to a close with the rise of the internet and one statistic in particular alarms the industry: only half of young people still read the news. What’s more, if later reports are anything to go by, we’ve not stopped worrying about future generations since.
However, our initial findings on the state of play in 2024 show a different story than you might think.
Bringing the findings to life in an interactive session, Heather’s data on the role, reach and importance of news brands for Brits aged 15–29 will reassess the value journalism offers future generations.
In this sneak peek into our full research to be revealed later this year, you’ll get a glimpse into the browsing habits of Britain’s young adults, the news that matters to their lives and how news content plays a role in influencing a key audience for brands.
Heather will be speaking on 21 May at 15.55-16.20. Find out more about Media360 here.
