The publisher kicks off an omnichannel digital campaign with Primark and media agency Starcom featuring its top social creators
The campaign, aimed at women looking to culture for the latest on what’s hot when it comes to fashion, brings cultural authority to Primark’s drops with executions across digital and social.
Through a combination of social video series, channel takeovers, e-commerce content, premium video, and more — including an API feed running in display that directly links stock levels to the creative to drive urgency to buy before it sells out — Mail Metro Media spotlights Primark’s Major Finds as they drop, delivering impact that turns browsing into buying.
Scarlett Stansall, senior agency partnership strategist, said: “It’s brilliant to see this partnership finally come to life. We’ve worked closely with the planners and agency teams over a number of years, really getting under the skin of the Primark brand, understanding what matters to their audiences and how we can show up in culture in the right way.
“It’s great to see our first partnership with Primark live. Together, we’ve built a digital-first campaign that brings together the power of our editorial platforms, social storytelling and commerce to create something genuinely exciting for audiences and for the brand.”
See how the partnership executes the campaign on digital and across socials below.
