The first part of a new four part research series, explores the attitudes towards, knowledge and usage of AI amongst British consumers
The research, conducted by the Mail Metro Media D.R.E.A.M. Data and Insight team, reveals a significant generational divide in AI comprehension, with younger demographics reporting better understanding than older age groups.
Key findings show that while 32% of respondents highlighted increased efficiency from using AI, concerns persist around safety and privacy (25%), job losses (18%), and AI getting out of control (16%). The study indicates that opinion remains divided, with 31% believing AI will make their lives easier, while half think it’s already beyond control.
Mail Metro Media’s, insights director, Luke Hand notes that despite growing implementation of AI tools, public understanding lags behind the technology’s potential. You can read or download part one now.
