In his column for INMA, Newsworks communications manager Lewis Boulton reviews the stand out ads of this year so far and explores the rise of exceptional digital creative alongside other trends.
Although you’d think differently if you saw the weather in the United Kingdom, summer is officially upon us here.
For many in the industry, August is a great opportunity to take stock of the year so far and reflect on what we’ve learned. This is exactly what I did this time last year, exploring what the first five winners of our “ad of the month” feature had shown us about eye-catching advertising in 2022.
Last year’s cream of the creative crop leaned largely into two strong themes. On the one hand, some winners stood up for important issues affecting readers and communities, such as the continuing COVID-19 pandemic and the outbreak of war in Ukraine. Other advertisers brought humour back into their messaging after the pandemic with witty campaigns that subverted expectations.
To find out which campaigns took home ad of the month so far this year, see Lewis’s blog on INMA.