The new team will drive forward the news brand’s advertising strategy.
Adam Foley has been appointed into the new role of director of advertising, UK, taking responsibility for all direct sold media and content sales.
Foley joins Imogen Fox, executive editor, who oversees the creation and delivery of our expanded content and sponsorship offering, and Katie Le Ruez, director of commercial strategy and operations, as The Guardian’s new leadership team for UK advertising.
The team will lead The Guardian’s new UK ad strategy and operations – focusing on future trends, The Guardian’s strengths and market growth, building on the news brand’s reputation as a place for modern advertising with a progressive, engaged audience.
Foley joined The Guardian in 2015 as commercial strategy director, leading strategic thinking to drive new business and refocus our advertising product. In 2017, his remit was expanded to include leading sales and strategy for Guardian Labs. Prior to joining The Guardian, Foley spent twelve years at media agency Starcom MediaVest where he was manager partner, strategy. Foley will take up his new role in January.
On the news of his appointment, Foley said: “More people than ever are coming to The Guardian, discovering our journalism through podcasts and documentaries as well as the written word. After the year we’ve had, values have never been so important to people and brands – we’re looking forward to working with our advertising partners to create world class work that creates a real connection with our readers”
