The publisher’s latest research shows 72% of UK adults believe brands should be doing more to help consumers with rising costs, while 60% see the cost of living crisis as the biggest single issue facing the country today
A majority agree that brands should help consumers by keeping their prices the same or lower and by offering better value for money.
Meanwhile, 63% do not want to see brands reduce their investments in sustainability to keep product costs lower, while 59% do not want charitable initiatives to decrease in exchange for cheaper prices.
Download the full report from Guardian Advertising’s website here.
