Inspired by the global payments technology company’s Priceless.com offerings, the documentary captures what ‘priceless’ means for fans everywhere
The concept showcases how Mastercard supports real fan experiences throughout big and small cultural moments all year long.
In the documentary, best friends and theatre superfans Farida and Esther are given a behind-the-scenes look at His Majesty’s Theatre in London, before getting to watch a popular West End show from VIP seats.
The exclusive package sees them sipping champagne in the Royal Room before stepping across the corridor to their seats in the Royal Box as curtain-up approaches. All the while, an LW Theatres Red Coat host is standing by to ensure every part of their evening is truly magical.
The film launched on Friday 16 January on the Guardian website and across Guardian social media channels. The film serves as part of a wider collaboration between The Guardian and Global, who are jointly setting out to spotlight Mastercard as the enabler of priceless fan experiences across culture and sport.
