Campaign magazine’s deputy editor emphasises advertisers’ essential role in funding trusted journalism in the UK
Charles makes the comments in response to the tightening grip of the Russian government on the free press, as well as the UK journalism carried out in Ukraine that ensures the war is accurately reported on from the frontline.
She explains: “While it’s understandable that no advertiser would want to be beside distressing content, any brand that touts itself as purposeful has to understand the link between their adspend and the functioning of a free press.
“Instead of blanket bans, media agencies, advertisers and publishers have to come together to find creative ways to ensure that no-one is punished for providing this vital coverage. Not doing so would be unethical and a contradictory move for any company purporting to take matters of ESG seriously.”
Read Gemma Charles’s full column on Campaign’s website here.