Mediatel’s Michaela Jefferson caught up with Carter to discuss diversity and inclusion, the digital duopoly and the year ahead.
What are you most looking forward to this year?
We were determined that last year would be a year of innovation and growth across News UK. It’s a mindset that helped us look beyond the obvious obstacle, quickly adjusting to the new ‘normal’. That mindset continues to define our view as we look ahead.
We’ve seen an accelerated demand to diversify our offering – examples from last year? Launching Times Radio to keep the nation informed against a backdrop of misinformation and fake news. Luring Graham Norton to Virgin Radio weekends. Wireless partnering with Bauer Media to launch Octave Audio, a digital ad platform to target digital audio listeners at scale and with precision. And our further investment in The Ozone Project, accelerating the delivery of its vision of premium programmatic innovation.
I am excited to see how each of these successful innovations continues to develop.