Chief commercial officer James White unveiled the commercial initiative at an event at Harvey Nichols on Friday
LONDON+ opportunities will offer brands the chance to get involved with carefully curated activations across sustainability, hospitality, arts, culture, sport and youth.
These include the news brand’s ‘Plug it in’ content around London’s EV transformation, the ‘Stories Festival’ taking place in September, the ‘We Are London’ video platform for young Londoners, sponsorship of the Evening Standard’s Pub of the Year awards and the upcoming Women’s Rugby World Cup.
The event also featured a panel led by the publisher’s head of audio David Marsland, speaking to a diverse range of London’s talent across sports, arts and activism. The panel discussed how the capital was continuing to thrive as it emerges from the Covid pandemic.
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