Newsworks’ Exectuive Chair Tracy De Groose will be talking at the UK’s leading media event Media360 later this year.
She will be talking to an audience of brands, media agencies, media owners and technology companies about whether brands care enough about what their advertising is funding. Her talk will cover the following points:
- Understanding your supply chain for greater transparency, brand safety, and ethical practice
- Quality over quantity: investing in brand building to generate long-term results and buy-in on your values from consumers
- How can ethical practice generate a more sustainable business model and drive revenue?
- Advertising’s under-appreciated role in helping to fund journalism and the implications for democracy and media plurality
You can view the full agenda here.
We hope to see you there!