The move brings Daily Mail’s Femail audience to a new channel built for everyday moments
For many of Daily Mail’s hyper-engaged Femail audience, visiting the channel is a habit; they return for essential updates, original perspectives, and unmissable tips and advice that speak to their genuine needs.
Now reimagined as ‘Lifestyle’, this channel packages real-life utility with a trusted voice and everyday inspiration across articles, galleries, video, and podcasts, connecting with Daily Mail’s audience of women aged 35-45, who come for relationship and style advice, beauty, interiors, wellbeing, horoscopes, and more.
Daily Mail’s ‘Lifestyle’ proposition pairs a confident, opinion-led voice with a brand-safe, everyday environment that makes decisions easier, driving more outcomes for our advertisers.
This audience wants to be updated, entertained and to seek opinion. ‘Lifestyle’ does that more effectively than ever before. For partners, that means relevance at scale across our trusted and engaged content.
Nicole Pottier, global advertising product director, said: “By uniting our premium lifestyle content under ‘Lifestyle’, we’ve created a clear home for the story’s readers to use every day — from style and interiors to wellbeing or horoscopes.
“This creates a brand-safe, high-intent environment in which advertisers can connect with our engaged users.”
