Mail Gaming is growing in strength since launching last year, delivering authentic, brand-safe content to successfully engage the millions of gamers on MailOnline and Metro’s digital platforms
Managing producer, Mourad El-Dine Abdou has led the charge, with his videos attracting millions of likes on TikTok alone as he focusses on iconic moments in trending games such as Marvel Rivals and delivering original content from the biggest global gaming conventions.
He has also met dozens of gaming clients and agencies around the world – including at Gamescom Cologne and Summer Game Fest – as the impact and reputation of Mail Gaming has grown.
Tracy Middleton, head of media and entertainment at Mail Metro Media said: “Working with Mourad and a team of gamers who understand the audience, of whom over half is female, has enabled us to cultivate a growing engaged following.
“In turn, it’s incredibly exciting to be enabling brands to effectively reach this valuable diverse audience made up of a wide spectrum of gamers.
“We’re reaching a phenomenal range of them, from passionate gamers who spend hundreds a month on the latest releases and tech, to E-sports fans and commuters playing Candy Crush on their way home.
“We’re determined to keep the momentum going in 2025, and Mourad is looking forward to expanding the content we produce, branching more into long-form video on YouTube and even livestreaming some of the biggest releases as they drop.”
