Field and Newsworks director of agency and client services Niki West will explore how news brands help advertisers boost trust, reputation and profit
Taking place at the Everyman Cinema in Manchester from 8:45-10:30am on Wednesday 9 November, the fast-paced and lively session will feature a presentation from Field before he joins West for a fireside chat about all things effectiveness.
Field will be drawing on hundreds of cases from the IPA Databank to highlight how advertisers are seeing more positive and longer-term business effects when they invest in news brands.
Commenting on the upcoming event, Newsworks’ Niki West said: “This is a great opportunity to hear from effectiveness expert Peter Field about the strong, positive impact that news brand advertising can have on brand trust and quality perceptions — two brand effects that are now most strongly linked to profit growth.
“Evidence from the IPA Databank is clear: campaigns that use news brands are more likely to deliver major long-term business effects than those that don’t.”
Find out more about the event and register here.