Sponsored content reassures parents about returning to school.
With schools up and down the country reopening this week, branded content explains the importance of going back to school, the safety measures put in place and tips on transportation to and from schools and nurseries.
National and regional dailies ran the sponsored content across print and online on Friday 28th August and weeklies will run it throughout this week.
Print examples can be found in the gallery above and online examples via Evening Standard and The Daily Telegraph.
To find out more about the “All in, all together” campaign, click here.