This month’s shortlisted ad campaigns weren’t afraid to be bold, flying the flag for everything from unbeatable softness to pre-loved threads. However, our winner took the ballots by storm and is now headed straight for the (bathroom) Cabinet: Aussie has been voted September’s ad of the month
Following in the long tradition of snappy strip ads capitalising on the top front page news of the day, the haircare brand uses the election of Liz Truss as Conservative leader to give the incoming prime minister a suggestion for her new ‘cabinet’.
The ad was created, planned and bought by the full service PGOne team, part of Publicis Groupe.
See all eight shortlisted campaigns for September’s ad of the month poll here.