Metro teams up with the supermarket brand on a unique experiential competition, bringing the ‘Asda Price’ to life at one of London’s busiest transport hubs.
The Asda Check-Out Challenge brings the nostalgic fun of Saturday night TV game shows to King’s Cross station, with the supermarket staging a ‘Generation Game’ style competition for the capital’s commuters and offering a first prize of £1,000 in Asda vouchers.
Evoking a fun game show format, the conveyor belt challenge sees a progression of fun, supersized and regular Asda products, each with its ‘Asda Price’ prominently displayed. Hosted by presenter Jenny Scott, players are challenged to memorise the objects and their ‘Asda Price’, with participants’ names added to a leaderboard. The top five fastest times for the morning and afternoon will win Asda vouchers, with additional spot prizes given out throughout the day.
Scarlett Stansall, senior agency partnership specialist, Mail Metro Media, said: “’That’s Asda Price’ is a slogan with real resonance in people’s lives. Being able to tap into this connection and adding an element of gameshow fun to proceedings has been a genuine pleasure. It complements our existing content for the supermarket perfectly, while providing an unexpected and welcome boost for our winners’ pockets.”
The competition content will also run across Asda’s own social media channels, maximising the reach of the game show mechanic and underlining Asda’s undeniable value for the weekly shop.
