It was a shortlist of delicious spreads and important causes but after a week of voting, it’s Alzheimer’s Society and Medialab who voters have named May’s ad of the month
We often see campaigns making great use of print formats and space to show the message they want readers to receive and not just tell it, particularly when it comes to those looking to raise important issues.
Alzheimer’s Society’s campaign uses a large portion of the space to mimic someone with Alzheimer’s struggling with their memory, as well as challenging our ideas of what getting older means and to encourage readers to get the support they need.
Speaking about the win, Medialabs said: “Brilliant to see our client Alzheimer’s Society win Newsworks ad of the month award for May!
“In a time where 1 in 3 people born in the UK will develop dementia, this impactful ad serves as an important reminder that sometimes it’s not getting old, it’s getting ill.”
It added: “Mail Metro Media…went above and beyond to build a bespoke and collaborative partnership.”
See all eight shortlisted ads in May’s ad of the month poll here.