The census, led by the Advertising Association, the IPA and ISBA, will see every advertising and marketing services professional working in the UK be asked to spend 15 minutes sharing data in a confidential study conducted by Kantar
The first All In Census took place during the March 2021 lockdown and was supported by over 16,000 people working in UK advertising and marketing services, across brands, agencies, media owners and tech companies.
The richness of the data helped build the most detailed understanding yet of the industry’s make-up and shaped the All In Action Plan, a series of nine actions which companies across the industry are encouraged to implement.
Key findings from the original census, which took place in March 2021, included:
- Nearly a third (32%) of Black respondents reported that they are likely to leave the industry due to a lack of inclusion and/or discrimination experienced.
- 10x more women than men believed parental leave negatively impacted their career progression.
- Only 4% of respondents were aged 55-64 compared to 17% of the UK working population.
Kathryn Jacob, chair of the All In Working Group and CEO at Pearl & Dean, said: “Our goal with the next All In Census is to secure participation from as many people working in UK advertising as possible.
“The more data we can gather, the better we can inform the industry’s understanding of itself and its many different dimensions. The data, treated in the strictest confidence, will once again be used to develop more actions that help people belong in the workplace.”
Read more on the Advertising Association’s website here.