The two-day event near Regent’s Park in London urged the media industry to continue to pursue a net zero agenda with practical tips and inspiring case studies
Revisiting the five Ad Net Zero action points, the summit included sessions on how to promote environmental credentials without greenwashing and encouraging a cleaner industry through carbon measuring and sustainability considerations for awards.
It also explored how advertising can be used as a force to promote sustainable lifestyles to consumers.
On the second day, The Guardian’s director of sustainability and operational transformation Julie Richards and director of advertising Imogen Fox led a virtual presentation outlining what a net zero approach can look like for media owners.
Explaining the importance of meeting the challenge ahead, Fox said: “The industry that we work in really does have the power to encourage to people to lead low-carbon lifestyles and we have to seize the opportunity to do it.”
All sessions from the Summit are now available on the Advertising Association’s YouTube channel.
Find out more information on Ad Net Zero here.
