In 2022, news brands’ digital ad spend is estimated to have grown almost 6% year-on-year.
According to the latest quarterly report from the Advertising Association and Warc, advertising expenditure in digital news brands will continue to grow through difficult economic times.
The report forecasts that digital news brands will see a further 1% uplift year-on-year in 2023.
Newsworks CEO Jo Allan said: “As increasing numbers of digital readers sought quality journalism to keep up to date with a rapidly changing news agenda, it’s encouraging to see that advertisers recognised this demand by increasing their investment in digital news brands throughout 2022.”
Allan added: “With economic forecasts predicting further challenges in 2023, and misinformation across social media and unregulated sites a persistent concern among readers and advertisers, growing ad investment in news publishers demonstrates their continued importance as trusted, brand-safe online spaces.”
As a whole, the UK’s ad market is expected to grow by a further 3.8% in 2023 hitting a total of £36.1 billion.