MediaCom UK, Starcom, Hearts & Science and Wavemaker UK were among the winners at Newsworks’ new awards, celebrating creativity, innovation and purpose-led campaigns.
Chosen by the chair of the judges, John Ayling & Associates picked up the Grand Prix campaign of the year for its RNIB Braille Metro cover wrap.
It also received the award for best social impact/sustainability campaign.
Boots VP marketing director and chair of the judges Helen Jeremiah said: “It’s been an absolute pleasure to chair this year’s Newsworks Awards.
“With so many strong entries, it was particularly tricky to choose the winners. John Ayling & Associates’ Braille cover wrap for RNIB is a brilliant demonstration of news brands’ power for inclusion, innovation and the amplification of issues that matter to readers. They are worthy winners of the Grand Prix.”
Elsewhere, MediaCom UK and Tesco won advertiser of the year for a series of outstanding news brand campaigns, while Starcom took home both best display campaign and best tactical ad for “Go Grab The Butterkist”.
Best content partnership went to Hearts & Science for Ocado, the7stars’ campaign for TSB’s Fraud Refund Guarantee was awarded best contextual campaign and most effective campaign was won by Wavemaker UK for William Hill.
Meanwhile, in a new award for 2022, Spark Foundry’s Olivia Kelly was named rising agency star of the year.
Speaking about the awards, judge and founder of The Barber Shop Dino Myers-Lamptey said: “It’s been fantastic to be a judge for this year’s Newsworks Awards. This year’s entries demonstrate the exceptional work creative and planning teams produce to reach and speak to readers wherever they access news.
“The awards prove how important trusted journalism is, both to society and to advertisers.”
Newsworks CEO Jo Allan added: “We reimagined our annual awards this year to celebrate outstanding, dynamic advertising in news brands.
“The winners offer a glimpse of some of the fantastic and creatively thought-out ad campaigns that resonate with news brand readers. Congratulations to all those whose work has been recognised this year.”
A full list of winners and highly commended campaigns can be found below. For case studies, click here.
2022 winners
Best display campaign
Highly Commended: MediaCom UK – Tesco
Winner: Starcom – Butterkist
Best content partnership
Highly Commended: Craft Media London – St John Ambulance
Winner: Hearts & Science – Ocado
Most creative ad
Winner: Storycatchers – Network Rail
Best tactical ad
Highly Commended: MediaCom UK – Tesco
Winner: Starcom – Butterkist
Best contextual campaign
Highly Commended: Zenith – Lloyds Bank
Winner: the7stars – TSB
Most effective campaign
Winner: Wavemaker UK – William Hill
Best social impact/sustainability campaign
Highly Commended: PHD UK – Guinness
Winner: John Ayling & Associates – RNIB
Rising agency star of the year
Winner: Olivia Kelly – Spark Foundry
Advertiser of the year
Winner: MediaCom UK – Tesco
Grand Prix — campaign of the year
Winner: John Ayling & Associates – RNIB
