At the beginning of 2021, the Daily Express launched its seven month ‘Green Britain’ campaign to encourage people to live a greener life.
Backed by green entrepreneur Dr Dale Vince, the campaign followed a newly commissioned survey that revealed that more people are worried about saving the planet (66%) than crime in their local area (39%). As part of the campaign, the news brand and Dr Vince launched a petition asking people to urge the government to create a ‘Zero 4 zero’ policy to boost the tax system by scrapping VAT on low or zero-carbon products.
Both the news brand and Dr Vince believe that the current tax regime rewards polluters and holds back progress towards the nation’s national green targets. This makes green or low carbon products more expensive than they need to be while giving an edge to conventional high carbon products.
In the past, the Daily Express has neglected to highlight the most important issue we face, namely protecting the planet by collectively doing all we can to make the right choices. The pandemic has highlighted the need for society to change. We will be highlighting the issues affecting us all and future generations in the run-up to the UN Climate Change Conference in Glasgow this November and beyond.
Gary Jones, Daily Express editor-in-chief
