UK newspaper publishers have joined forces during the Covid-19 crisis to call on advertisers to support UK journalism, as the industry is expected to lose £50 million from advertising blocklists.
While all news brands have seen a surge in demand from readers for quality, accurate reporting, advertising industry ‘blocklists’ are preventing adverts from appearing alongside online stories about coronavirus.
Below you can find all the latest news and blogs related to the campaign.
Latest campaign news & opinion
Today the media industry’s trade bodies have joined forces to help support trusted news brands during this unprecedented…
Newsworks to compile list of innocent words and phrases appearing on blocklists. Blocklists made the headlines this week…
Newsworks’ Executive Chair Tracy De Groose spoke at IAB’s Digital Trust Forum about the unintended consequences blocklists are having…
