Cancer Research UK – Good news happening right now
Case study – Objective: Prompt action It’s rare that the words ‘cancer’ and ‘good news’ are found together….
2018
The Guardian – PAMCo
Case study – Objective: Prompt action The launch of the new PAMCo data has signalled a significant shift…
Lidl – The Middle of Lidl
Case study – Objective: Prompt action The ‘Middle of Lidl’ refers to the aisle at the centre of…
Halifax – Money
Case study – Objective: Education & understanding With the aim of boosting consumer awareness and preference for its…
Volkswagen UK – Rammed with Confidence
Case study – Objective: Fame & stature The SUV market has become a fierce battleground, with launches of…
BMW – MINI 1499GT: ‘The World’s Fastest Car Launch’
Case study – Objective: Prompt action Throughout 2017, MINI faced two significant challenges. Firstly, the entire automotive market…
Yorkshire Tea – Growing for Gold
Case study – Objective: Prompt action Yorkshire Gold is sourced from the top 10 tea gardens in the…
Channel 4 – The Handmaid’s Tale
Case study – Objective: Prompt action In a world of boxset bingeing, Channel 4’s challenge was to make…
KFC – The Great Chicken Crisis
Case study – Objective: Address an issue A major supply chain issue forced KFC to temporarily close hundreds…
