News from Newsworks | 7 – 11 February

When it comes to engaging with consumers in quality environments, partnerships allow advertisers to tap into the editorial fabric and voice of news brands. Why not get some inspiration from the Evening Standard’s latest gold standard partnerships and the Guardian’s newly-signed deal with Charlie Bigham’s?

Meanwhile, January’s stand out ad of the month poll closed on Wednesday, with readers’ votes pouring in for all six superb shortlisters. But which one has taken home the crown? Click here to find out which ad came out on top.

Check out this week’s stand out ads gallery and more news from news brands below.

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QUOTE OF THE WEEK:

I feel such a sense of responsibility for what we do, not just as journalists but as advertising journalists… we are covering an industry that has an outsized influence on culture.

Stephanie Paterik, former editor-in-chief of Adweek on the importance of D&I inside and outside of the newsroom

In other news…

January’s ad of the month, as voted for by you »

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Stand out ads this week »

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Editor’s Inbox with Stephanie Paterik, former editor-in-chief of Adweek »

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Evening Standard unveils January’s gold standard partnerships »

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The Guardian signs year-long content partnership with Charlie Bigham’s »

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News UK launches sales apprenticeship scheme for diverse talent »

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Mirror kicks off ‘Give a Pint, Save a Life’ blood shortage campaign »

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Evening Standard announces new podcasts and head of digital strategy »

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Marks & Spencer partners with Metro to promote Valentine’s Day flowers »