Annual digital news report is optimistic about the year ahead for news brands
Published this week, the latest Digital News Project, authored by Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism, says “publishers have an opportunity to secure better [ad] results this year”.
“Tighter privacy rules limiting third-party data, along with concerns about misinformation, have already started to swing the tide back towards trusted brands,” the report continued.
Positively, 60% of respondents said their revenue has increased over the last year: “Publishers report that digital advertising has boomed with more people buying online, while subscription revenue has also increased.”
Respondents included 57 editors-in-chief and 53 CEOs from news publishers in more than 50 countries and territories.
Newman says “2022 will be a year of careful consolidation for a news industry that has been both disrupted and galvanised by the drawn-out COVID-19 crisis”.
Key themes from the report include the future of newsrooms with a focus on generational change and diversity and inclusion, emerging agendas such as climate change and mental health, and next generation technologies including artificial intelligence, cryptocurrencies and the metaverse.
You can read it in full here.
