Halfords teams up with Mail Metro Media and Global to get families moving this summer – whether on four wheels or two.
Brand: Halfords
Platform: Multi-platform
Date: May 2019 – January 2020
Summary:
- The campaign involves print and digital activations across the Mail and Metro platforms, driving audiences to an online hub. This hub will be owned by Halfords but utilise the MailOnline domain authority to boost SEO performance.
- It includes sponsorship of weekend shows on Heart radio as part of the joint partnership with the UK’s largest commercial radio company along with a cycling challenge powered by Strava.
- The hub will become a go-to destination with constantly refreshed content providing family friendly ideas and offering an interactive map overlaid by Strava’s handpicked cycle routes around the UK.
- Three separate park ride events will also take place in Manchester, Birmingham and South England.
