John Lewis & Partners team up with Telegraph Spark to encourage readers to love their living room by offering readers helpful tips and beautiful interior inspiration through carefully curated content.
Brand: John Lewis & Partners
Platform: Cross-platform
Dates: May 2019 to August 2019
- The partnership includes a bespoke quiz enabling readers to find a living room that perfectly reflects their lifestyle
- An AMP story looks at five clever ideas to help readers personalise their living areas, whatever type of room they have
- Interviews with inspirational talent form the foundation of the campaign. Private chef Gary Ashley provides insider tips on how to host the perfect dinner party; blogger Tom Cox shares tips on creating the perfect family room; and interior designer Charmaine White is on hand to help readers design their own perfect living room.
- All photo shoots were produced by Spark’s in-house picture team with additional imagery supplied by John Lewis & Partners
You can view the full campaign.
