Newsworks’ landmark ‘Attention’ study has been the source of much industry conversation since its launch at Adwanted’s Future of Media Manchester — now be part of the debate in King’s Cross on Tuesday 4 November
With questions and participation from the audience warmly encouraged, The Media Leader’s Jack Benjamin will chair a keynote discussion reflecting on the key findings from the ‘Attention’ research, as well as the main talking points the study has generated since its launch in September.
Joining Benjamin on the panel will be Newsworks research and insight director Heather Dansie, plus effectiveness expert Peter Field and Lumen Research’s Mike Follett, who both collaborated with Newsworks on the project. In addition, head of strategy at Bountiful Cow Jessica Treasure will be giving her thoughts to the panel on what this research means for media agencies.
The discussion will touch on who can really make the difference when it comes to turning the tide on an overreliance on low-attention media, the importance of maximising the strengths of the media mix, plus the best practice for buying against news online that also minimises advertisers’ fears of the perceived risks.
The session kicks off at 9:15am on Tuesday 4 November, the opening day of Adwanted’s Future of Media London event at Kings Place, 90 York Way, N1 9AG.
See the full two-day agenda and join the waiting list for tickets on the Adwanted Events website.
