PAMCo wins the gold award for the Best Research Project/Initiative and Newsworks takes home silver.
The awards recognise innovation in today’s marketplace and celebrates the merging of new ideas involving tech, advertising and commercial opportunities.
Newsworks won the silver prize for its Value of Quality research in partnership with GroupM and national newsbrand stakeholders. The results demonstrate that an exposure to advertising in a quality environment drives greater engagement, better brand response and is more cost effective than the same advertising on the run of the internet.
PAMCo took home the gold prize for its cross-media audience measurement system – a world first. The system plays a fundamental role in fuelling advertising strategies and maximising ROI.
Judge Richard Marks, director at Research the Media said: “The successful launch of PAMCo was the end product of an ambitious desire to reboot the newsbrand and magazine currency as a truly platform neutral measure of readership in a connected world. The new survey skilfully balances the need for innovation, whilst preserving the credibility and authority of a currency used to trade billions of pounds of advertising.”
Congratulations to all the winners and finalists!
A full list of winners can be found here.
