Mail Metro Media has launched Headlines: an evolution of the Daily Mail’s long-established native advertising format
Built on the strength of the Daily Mail editorial platform, Headlines immerses brand content directly into the news brand’s most powerful discovery environments.
Delivered to audiences on the famed ‘Right Hand Rail’ and crafted by award-winning editors, Headlines is powered by dmg::ID, accessing over 200 billion datapoints that allow for precision targeting and relevance to selected target audiences across the highly-engaged Daily Mail platforms.
This data-driven solution creates a seamless experience where sponsored content feels just as compellingly relevant as the Daily Mail’s storytelling.
Created specifically to capture the attention of the homepage’s organic audience, Headlines delivers sponsored content targeted to audience groups, ensuring maximum relevance and deeper resonance with target audiences.
Headlines sees the placement of branded storytelling across Daily Mail’s most engaged discovery environments — desktop, mobile web and app — harnessing the full power and exceptional reach of the news brand’s portfolio for commercial narratives.
Advertisers can select from two audience category segments within dmg::ID’s extensive selection of topics, and three demographic audience segments to connect the right content to the right audience.
Nicole Pottier, global advertising product director at Mail Metro Media, said: “Daily Mail’s Seriously Popular storytelling is internationally recognised for its vast appeal and ability to connect. Headlines puts this dynamic mix of reach, relevance and results directly into advertiser hands, allowing our commercial partners to tell their stories through our compelling, addictive and immediate editorial voice.
“Fusing the power of our editorial expertise with extensive first party data signals, Headlines places brands in a prime position on the Daily Mail homepage to ensure that their stories directly captivate and deeply engage their audiences.”
