Journalists from Daily Express, The Independent, Daily Mail, The Guardian, The Daily Telegraph, Daily Mirror, The Sunday Times, Metro, Evening Standard, The Sun and The Yorkshire Post joined forces yesterday to discuss the power of campaigning journalism at Mindshare’s annual Huddle.
Throughout the morning, and across the three separate panels, the 11 leading journalists discussed a range of topics around the central theme ‘Empowering the People’.
They all talked passionately about the individual campaigns they had been involved in and how news brands influence and propel change in society.
The panels – all chaired by The Drum’s associate editor Sonoo Singh – covered: Time for Change (holding the powerful to account); Health Matters (tackling health issues and providing a voice to the voiceless); and These Kids Can (fighting for our children to live in a kinder, fairer world).
Sonoo said: “Campaigning journalism is at the heart of what news brands are all about. “What struck me this morning was not just the passion and tenacity of the individual journalists but also their empathy with their readers and those that they were campaigning for.
“And a common thread that emerged was that brands absolutely have a part to play if authenticity, trust and editorial independence are upheld. For any advertiser this has to be a no brainer as supporting causes that make changes for the good of society can only be a positive thing.”
With thanks to all our panellists yesterday: Christian Broughton, Editor, The Independent; James Mitchinson, Editor, The Yorkshire Post; Nada Farhoud, Environment Editor, Daily Mirror; Tara Evans, Digital Consumer Editor, The Sun; Charlotte Ross, Deputy Editor, Evening Standard; Ellen Scott, Lifestyle Editor, Metro.co.uk; Tobyn Andeae, Deputy Editor, Daily Mail; Chris Riches, Daily Express Correspondent, Reach Plc; Sharon Hendry; Anna Kessel, The Telegraph’s Women’s Sports Editor; and Harriet Grant.
And you can check out their campaigns below:
Time for Change
Final Say, The Independent
Power up The North, The Yorkshire Post
Climate Change, Daily Mirror
Stop Credit Rip-off, The Sun
Health ‘matters’
Clean Air/Future London, Evening Standard
Mentally Yours, Metro.co.uk
NHS Helpforce, Daily Mail
Cystic Fibrosis, Daily Express
These kids can
Broadwater Farm, The Sunday Times
Girls, Inspired, The Daily Telegraph
Segregated playgrounds, The Guardian
