The winners of each category, as well as a Grand Prix award for the brand deemed to have gone above and beyond the entry criteria, will be announced at an award’s party at the end of May

The shortlist includes agencies and brands from a variety of industries, celebrating both everyday and premium brands, as well as those challenging the establishment and others working to make society a better place to live in.

Everyday brands

Nationwide and Wavemaker

Transforming Nationwide

EuroMillions and Hearts & Science

Using the Internet’s Hottest Meme in EuroMillions’ Comeback

Holland & Barrett and Carat UK

Find Your Gut Thing

Brands connecting with big moments

Vodafone and Carat UK

Connecting the Nation

BT and EssenceMediacom

Trusted News Meets Trusted Brand

Audible and Wavemaker

1984 – Glitching into Culture

Premium brands

R.M. Williams and Electric Glue

The Daycationer

Samsung and Starcom

The Formula to life with Hannah Fry

Tesco Finest and EssenceMediacom

Exclusive Feast partnership

Brands doing the right thing

Macmillan Cancer Support and Zenith

Macmillan Coffee Morning

Cancer Research UK and EssenceMediacom

The Legacy Project 2024

QVC and EssenceMediacom

Menopause Your Way

Challenger brands

QVC and EssenceMediacom

Menopause Your Way

R.M. Williams and Electric Glue

The Daycationer

SC Johnson Ecover and T&Pm

Reclaiming Laundry, The Chair

For more information on each shortlisted campaign, see here.