An overwhelming majority of news brand readers are increasingly considering the environment in everyday decisions, according to a study by Newsworks and national news brands. 96% of those surveyed are taking positive steps to become more sustainable, although 62% say rising living costs may force them to make cutbacks on eco-friendly choices. However, with six in 10 feeling more favourable to brands with a sustainable ethos, there’s a real opportunity for brands. Read more here.
Keeping with the theme of sustainability, The Independent and Saving United’s newly-launched rating system allows consumers to make eco-friendly choices and save money on the news brand’s voucher platform. Meanwhile, our campaign of the week spotlights The Times’ ‘Clean Air for All’ drive, urging the government to combat dangerous levels of air pollution in the UK.
Elsewhere, this week’s list of things we like in news brands includes the best second-hand style, and make sure you check out Pampers’ night-time saving QR cover wrap, this week’s stand out ads gallery, as well as more news from news brands below.
QUOTE OF THE WEEK:
“This study shows just how engaged news brand readers are with the climate crisis – they really want to help make a real difference and make the right choices for the planet.”
Newsworks CEO Jo Allan emphasises the opportunity for brands to engage with readers keen to live more sustainably
