This week, partnerships between news brands and advertisers are boosting small- and medium-sized enterprises up and down the country. Mail Metro Media has teamed up with Candy Kittens’ founder Jamie Laing to champion SMEs through the publisher’s Ad Manager, while the Independent’s partnership with Samsung is helping small businesses work more seamlessly through technology.
Meanwhile, commercial leaders spoke at Festival of News about the importance of balancing concerns around brand safety with the high levels of trust and brand uplift hard news can bring to a campaign. Click here for highlights from the panel and here for the best bits from the event’s political pundit showdown between Andrew Pierce and Kevin Maguire.
Make sure you find out who has been crowned May’s ad of the month, see this week’s sizzling stand out ads gallery including top creative from The National Lottery and Co-op as well as more news from news brands below.
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QUOTE OF THE WEEK:
The risk is probably not as great as we would think, especially when it’s in the right context.
Michelle Sarpong, trading director at the7stars, speaking at Festival of News about how agencies and clients should reconsider fears around brand safety
