This week’s stand out ads put the power in readers’ hands. Waitrose shows food can be affordable, ethical and fun, Pinterest brings readers’ dreams to life, and Greggs get readers snapping up its new app
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here
Waitrose
Whether it’s mastering Italian or making ethical affordable, the supermarket is there for shoppers whatever they need
Readers are empowered to try all of the things they’ve always wanted — including upcycling those boots
Greggs
With a free drink and hot bake, the high street baker is making readers ‘appy in both digital and print
Kia
Sleek meets sporty with a side of hybrid in this exciting wrap
FIFA Collect
Football fans can now take their collections virtual with FIFA’s new digital collectables
Black Adam
We might not know if he’s a baddie, but the stand-out quality of this ad leaves no room for doubt
Lionsgate+
Eye-popping entertainment on an eye-catching wrap
Harry Potter and the Cursed Child
Adventure runs in the family and in this striking wrap
Smart Meters
Top up from your sofa, the kitchen, the car, the lab…
Legal & General
One little wrap can help take care of all the big things in life
SMEG
Beautiful style meets culinary discovery
BMW
Forwardism: the next iconic movement displayed in this stunny double-pager
Royal Mail
Make sure you use or swap out your old stamps before January — philatelists need not apply
