Mail Metro Media and Pukka Tea join forces to create The Wellness Connection; a 6-part podcast series hosted by Ayurveda and food expert Jasmine Hemsley.
Brand: Pukka Tea
Platform: Cross-platform
Dates: 15th June – 18th July 2019
- The campaign aimed to increase awareness of Pukka and drive people to try the brand’s new Turmeric Stay Active tea
- Mail Metro Media worked with interactive podcast platform Entale to trial a content series supporting a health conscious audience in pursuit of a sustainable, healthy and active lifestyle
- Podcast achieved 50,000 downloads vs. 20,000 target, was top 3 on ‘health’ category UK iTunes podcast chart and reached number 1 ‘new climber’ on iTunes
- Further activity included brand-to-hand tea samples nationwide, online billboards, skins and commercial editorial across Metro.co.uk and MailOnline as well as advertorials in Metro newspaper
You can view the full campaign here
