Guardian Labs partners with Levi’s to champion young people and provide them with a platform to elevate and amplify their voice. The campaign is part of the brand’s wider “Use Your Voice” message, celebrating the power of authentic self-expression to inspire change.
Brand: Levi’s
Platform: Multi-platform
Dates: Summer 2020
- The project came together in a new one-off magazine — written, photographed and illustrated by creative young voices — that was published as a stand-alone supplement in a Saturday edition of The Guardian (27 June).
- The campaign champions a group of eight creative young voices not often heard in mainstream media. Over the past few months, they have embraced the challenge of working remotely — attending virtual workshops, one-on-one coaching and teambuilding sessions — to collaborate with Guardian Labs and Levi’s® in the design and creation of their own media.
- As part of the campaign, a series of online articles focusing on the importance of self-expression and celebrating your own voice have launched today ahead of the print magazine. Articles include an introduction to the collaborators and how they found their voice, the ways in which people can be heardand reasons why your voice matters.
You can view the full campaign here.
