20th Century Fox: Bohemian Rhapsody

Mail Metro Media bands together with 20^th Century Fox to create the first ever Metro musical cover wrap, promoting the release of the electric Queen biopic.

Brand: 20^th Century Fox
Platform: Print
Dates: 24^th October 2019

• A specially created musical cover wrap of Metro newspaper, which played the infamous Queen track Bohemian Rhapsody when opened
• Papers were hand-distributed by Freddie ‘look-a-likes’ to 5,000 commuters at London’s Liverpool Street and Waterloo stations
• Commuters also received clip-on replica moustaches, which had been produced for sales in aid of the Mercury Phoenix Trust which fights AIDS worldwide

You can view the full campaign here.