September’s shortlist for ad of the month

Creativity takes pride of place in this month’s ad of the month shortlist, with a host of campaigns daring to get out of the box and approach things from a different angle.

September’s selection includes a mental health campaign using an ingenious format to highlight financial anxiety, clever creative that’s every copywriter’s worst nightmare and an ad that wants readers to prove a point by turning it into a paper plane. Which one should take top spot? Vote for which ad should take top spot in our poll below.

Voting has now closed. The winner will be revealed in Thursday’s News from Newsworks newsletter.